From unique nuggets of insight to large-scope white papers, Insights provides the media marketplace with actionable information to drive effective connections between marketers and local consumers.
RADIO AND THE POWER OF EVENT MARKETING▸
RADIO HAS THE EAR OF SWING VOTERS (2018)▸
FALL 2018 NETWORK PRIMETIME PREVIEW▸
STREAMING EMMY DARLINGS LARGELY UNKNOWN▸
TIER 2 AUTO ADS DRIVE PURCHASE INTENT▸
SPANISH LANGUAGE RADIO DELIVERS TODAY’S HISPANICS▸
OLYMPIC ATHLETES BRING RATINGS GOLD TO THEIR HOMETOWNS▸
NATPE 2018 PREVIEW▸
LOCAL BROADCAST NEWS IS THE 800LB GORILLA▸
RADIO: A CORNUCOPIA OF USAGE▸
WHEEL OF FORTUNE SHOWS THE VALUE OF FOCUSING ON LOCALISM▸
OUR MEDIA RADIO NEWSLETTER Q3 2017▸
RADIO, AN ONLINE SEARCH DRIVER▸
TV’S QUIET GROWTH STORY▸
OUR MEDIA NEWSLETTER SUMMER 2017▸
LOCAL TV ECLIPSES ALL OTHER MEDIA▸
OUR MEDIA RADIO NEWSLETTER Q2 2017▸
FOURTH OF JULY HOLIDAY WEEKEND LISTENING▸
AMPLIFY CAMPAIGN IMPACT WITH RADIO▸
LOCAL TV NEWS ANCHORS AMERICA▸
HOW DO I LOVE RADIO? LET ME COUNT THE WAYS▸
SELL ME SOMETHING, PLEASE.▸
RESEARCH BRIEF:
COMMERCIALS ARE BEING VIEWED AND EVOKE A POSITIVE RESPONSE
OUR MEDIA RADIO NEWSLETTER Q1 2017▸
OUR MEDIA TV NEWSLETTER Q1 2017▸
MAD ABOUT “U”▸
RESEARCH BRIEF:
LOCAL TEAMS HAVE THE HOMECOURT ADVANTAGE DURING MARCH MADNESS
RADIO NEWS’ WEALTH OF UPSCALE LISTENERS▸
WHO UNDERSTANDS WOMEN? ▸
RESEARCH BRIEF:
NEWEST STUDY: WOMEN SAY RADIO “GETS THEM”
RADIO IS A STAPLE FOR MILLENNIAL MEDIA JUNKIES ▸
RADIO: REACHING A CAPTIVE AUDIENCE▸
LOCAL NEWS IS THE WAY TO REACH MOMS▸
RADIO PERFORMS WELL IN THE MEDIA MIX ▸
RESEARCH BRIEF:
NEWEST STUDY: MEDIA MIX WITH RADIO HAD BEST RESULTS
AMERICANS TUNE INTO RADIO FOR NEW MUSIC ▸
THE PRESIDENT, THE PRESS AND THE PEOPLE ▸
BROADCAST TV IS ALIVE AND WELL, THANK YOU▸
BIAS IN THE U.S. NEWS MEDIA ▸
RADIO RETURN GROWS TO $10 FOR EVERY $1 SPENT ▸
RADIO – CONSISTENT, STRONG AND DOMINANT ▸
CRITICAL ACCLAIM, BUT NO CRITICAL MASS▸
AUDIO: THE LARGEST SOCIAL MEDIA PLATFORM▸
RESEARCH BRIEF:
AMERICANS SPEND 5X LONGER USING AUDIO PLATFORMS THAN SOCIAL MEDIA
RADIO ENDS 2016 ON A HIGH NOTE FOR MILLENNIALS▸
WHY DIGITAL CAMPAIGNS ARE NOT AS EFFECTIVE AS BROADCAST TV
FOR MOST ADVERTISERS▸
RADIO DRIVES MULTI-LEVEL REACTIONS▸
RESEARCH BRIEF:
PEOPLE EXPOSED TO ADS ON RADIO TAKE MORE ACTIONS THAN THOSE NOT EXPOSED
LOCAL MARKETS. LOCAL TEAMS. LOCAL BROADCAST SUCCESS.▸
RESEARCH BRIEF:
NATIONAL NFL TV AUDIENCE EROSION IS NOT SEEN IN HOME MARKETS
RADIO: THE ROI TURBO-BOOSTER▸
TRADITIONAL MEDIA = THE KEY TO IMPROVED ROI ▸
RADIO’S PLACE IN THE GROWING MEDIA DAY▸
HISPANIC RADIO CONTINUES TO GROW▸
RADIO: A LEADING MEDIA DESTINATION FOR WEALTHY AMERICANS▸
9 OUT OF 10 PEOPLE OF ALL AGES LISTEN TO RADIO ▸
A DIGITAL CAVEAT EMPTOR: ARE YOU REALLY GETTING WHAT YOU
PAID FOR ON YOUR DIGITAL VIDEO BUY?▸
THE NEW AMERICAN REALITY ▸
RADIO HAS MAJOR ROLE IN INFLUENCING PURCHASES▸
RESEARCH BRIEF:
RECENT STUDY UNDERSCORES RADIO’S VALUE IN THE PURCHASE JOURNEY
RADIO: GATEWAY TO AFFLUENT CONSUMERS▸
HOMETOWN OLYMPIC ATHLETES ELEVATE LOCAL BROADCAST TV VIEWERSHIP▸
BROADCAST TV DELIVERS TARGETED ADS WITH SCALE▸
TV DRIVES POLITICAL▸
PERSONAL MUSIC COLLECTIONS SUFFER AS AUDIO STREAMS GROW▸
A DIGITAL CAVEAT EMPTOR▸
RESEARCH BRIEF:
ARE YOU REALLY GETTING WHAT YOU PAID FOR ON YOUR DIGITAL VIDEO BUY?
A PICTURE OF THE FUTURE OF RADIO▸
RESEARCH BRIEF:
Sales grow fastest for advertisers increasing their TV spend.