Local Impact. National Influence.

Media Research

Strategic Insights
That Build Business

STAR: Strategy, Analytics and Research

Katz Media Group’s STAR (Strategy, Analytics and Research) Team is focused on building business strategies and actionable insights that grow opportunities for marketers to reach consumers where they live.  The STAR Team is a group of professional strategists who provide clients with cutting-edge analytics, insights and approaches to business issues.  The team is diversified across three core areas:

STATION SOLUTIONS:
State-of-the-art, positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide.

MARKETING STRATEGY:
Customized insights across the marketing spectrum for Katz Media Group clients.

CONTENT STRATEGY:
Consultative, content services for Katz Media Group clients.

The STAR Team is at the center of thought-leadership for Katz Media Group, conducting primary research and custom client studies to unearth new insights about consumer behavior, evaluate successful national spot media campaigns and promote the broadcast medium.

ARTICLES & BLOGS ▸
NEWSLETTERS ▸

Insights from Katz Media Group's 2016 Political Research Initiative:

AM/FM RADIO: A POLITICAL POWER PLAYER (2018) ▸
LOCAL RADIO WINS ON THE ISSUES THAT MATTER ▸
RADIO SPECIFIC INSIGHTS- WAVE 5 ▸
TV SPECIFIC INSIGHTS - WAVE 4 ▸
RADIO SPECIFIC INSIGHTS - WAVE 4 ▸
TV SPECIFIC INSIGHTS – WAVE 3 ▸
RADIO SPECIFIC INSIGHTS – WAVE 3 ▸
THE LOCAL VOTE 2016 WAVE 2 – CANDIDATES IN FOCUS ▸
TELEVISION-SPECIFIC INSIGHTS ▸
RADIO-SPECIFIC INSIGHTS ▸

Leadership

Shaunagh Guinness

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide.

Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

(212) 424-6505
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