Local Impact. National Influence.

Content Matters

Regular reporting and analysis of media
performance and marketplace issues.

NEWSLETTERS

Torn from the media headlines, Content Matters synthesizes the latest media industry reports and research findings for station programming executives. Published bi-monthly.

2016 Q1 ISSUE #2
In a report about co-viewing from the Nielsen Newswire...

2016 Q1 ISSUE #1
According to Kantar Media estimates, sports programming in 2014-15 generated $8.47 billion...

2015 Q4 ISSUE #6
John Morse, Ph.D., Head of Byron Media, talked about how changes will resonate in media...

2015 Q4 ISSUE #5
This fall, at the start of the TV season, syndicated programming held its ratings prowess among...

2015 Q4 ISSUE #4
TV is not TV anymore. The technology has evolved from being perceived as a narrowly defined experience to a tool...

2015 Q4 ISSUE #2
As the New York Times reported in their extensive study of primetime, this fall brings 20 new network pilots...

Leadership

Shaunagh Guinness

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide.

Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

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