Highlights Katz’s Continued Commitment to Drive Maximum Results for Political Advertisers Through Both Linear and Digital Media
NEW YORK, N.Y. – July 27, 2023 – Katz Media Group, the nation’s largest media sales organization, announced today the continued expansion of its political sales division. The changes are designed to meet its ever-increasing position in the marketplace. Katz represents and provides significant scale across multiple media verticals, including Television, Radio and Digital Media. The Katz Political team is the largest political billing sales organization providing guidance and leadership to drive maximum results for political advertisers and campaigns across all platforms.
Effective immediately, Trevor Heaton has been promoted to President of Political Strategy for the Katz Television Group. In addition, Jared Salles has been elevated to Senior Vice President of Political Sales, and Brad Philipps has been elevated to Vice President, General Sales Manager. Heaton will continue to report to Chief Operating Officer of Katz Television Group, Craig Broitman.
The Katz Political team is comprised of political specialists that are dedicated to the political vertical. This trusted and respected team provides guidance and expertise to Katz’s broadcast and publisher partners as well as the agency community. The Katz Political team managed over $2.5B in political advertising during the combined 2020 and 2022 election cycles.
“Katz is committed to providing advertisers with hyper-focused expertise in the political category,” said Mark Gray, CEO of Katz Media Group. “For over three decades, Katz has been a leader in the political arena with its pulse on the ever-changing market. Our team strategizes with political agencies and campaigns to leverage the power of local broadcast and digital media to connect with voters at significant scale. No other company is better positioned to provide simultaneous results across several media platforms for the political advertising community.”
Leo MacCourtney, President of Katz Television Group, adds, “Katz serves as a trusted partner to deliver local voters across the nation. Heaton’s political experience perfectly positions him to lead our political strategy. I’m confident our political team’s combined decades of expertise within the political arena will make a difference for campaigns during 2024 and beyond.”
“I am excited to lead our dynamic team into the 2024 political cycle,” said Trevor Heaton, President of Political Strategy for Katz Television Group. “In their new roles, Jared and Brad will help manage high-level relationships with campaigns and political organizations. Our team’s decades of experience, relationships, and sales strategy will help political advertisers navigate the complex political advertising landscape and leverage Katz’s massive reach to connect with key voters nationwide.”
As a leader in political advertising, Trevor Heaton began his career with Katz in Philadelphia and served as an Account Executive in Atlanta and Washington, D.C. In 2010, Trevor was promoted to Political Sales Manager in Washington, D.C. He was elevated from Manager to Director of Political Sales and then again to Senior Vice President of Political Sales before being promoted to his current role as President. He is a member of the Member of Washington Media Scholars Advisory Committee and the American Association of Political Consultants (AAPC).
As a 20-year media veteran, Jared Salles has served in several positions at Katz, including Research Analyst, Account Executive and Sales Manager. He served as Vice President of Political Sales for more than eight years before his current role as Senior Vice President of Political Sales. Salles has sold media in every political cycle since 2004, focusing on maximizing political revenue and results in both the linear and digital space.
During his 17 years with Katz, Brad Philipps rose from Sales Assistant to Account Executive selling in the D.C. office. In 2015, he became the Sales Manager helping train all new Political Account Executives. In his new role as Vice President/General Sales Manager of Political Sales, Philipps will continue to work with political agencies and drive unmatched results for campaigns.
About Katz Media Group:
Katz Media Group is the largest media representation company in America, delivering advertisers’ local impact on a national scale. Katz provides access to over 250 million weekly active consumers across the country through its three companies – Katz Radio Group, Katz Television Group and Katz Digital Group – collectively serving as the trusted sales partner to more than 3,300 radio stations, 800+ television stations and an expansive portfolio of video and audio digital partners. With audiences in every market, Katz uses its unparalleled national reach, latest technology, data, and strategic insights to create custom campaigns to help advertisers target and connect with local consumers nationwide. Katz is based in New York City, with 13 regional offices. For more information, visit us online at www.katzmedia.com and www.katzmulticultural.com.