Will Oversee All Digital Operations Nationwide and Drive Strategy to Maximize Sales of Katz Partners’ Digital Offerings
New York, NY – May 1, 2018 –Katz Media Group, the nation’s leading media sales organization announced today it has elevated Scott Porretti to Executive Vice President of Digital for Katz Media Group, effective immediately. In this newly created position, Porretti who currently oversees the company’s vast digital audio sales across the country will now also oversee digital video sales operations nationwide. Porretti will report to Mark Gray, Chief Executive Officer of Katz Media Group.
In his new role, Porretti will continue to oversee all Katz digital audio offerings, while expanding the team’s focus with a stronger push toward the growing areas of over-the-top content (OTT), podcasting, digital audio programmatic and video on behalf of current and new partners.
Under his leadership, Katz Digital’s audio business has seen over 30% growth in each of the past four years, and its premium partners include Spotify, Entercom, Cox, Univision, Cumulus and more. Porretti has also led the digital team in making substantial strides to strengthen internal technology and systems. These advancements streamlined advertiser’s access through Katz to the best brands in media, utilizing the most advanced targeting technology in the local marketplace.
During his tenure at Katz, Porretti has held various management positions within the organization, including Vice President General Sales Manager, Vice President Manager of the New York office, and Manager in San Francisco. Most recently, Porretti served as Senior Vice President of Katz Radio Group, a role he held for four years, overseeing the performance and personnel of a more than 250 person sales team across seven individual sales divisions. In 2014, he was also named Senior Vice President of Katz Digital.
“As broadcasters and publishers continue to make investments to bring more premium, highly valued audio and video inventory to the market, Katz intends to play a key role in helping our partners monetize that inventory,” said Mark Gray, Chief Executive Officer of Katz Media Group. “Scott is a well-respected industry leader that knows how to drive transformation and results. Katz Digital has grown tremendously under his leadership. His passion, dedication and experience building winning sales teams will continue to be a valuable resource in driving our digital partners’ continued success.”
“As a complement to traditional media, digital is an area that offers additional growth opportunities for our partners,” said Scott Porretti, Executive Vice President of Digital for Katz Media Group. “Katz has unparalleled reach with the unique capability to combine all our publisher’s premium assets for a superior digital offering, focused on delivering a targeted audience with local scale. I’m excited to take on this new role, and work to continue to drive revenue for our partners.”
About Katz Media Group
Katz Media Group is the leading media sales organization helping national advertisers reach local radio and television audiences at scale. Katz provides access to over 200 million active weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,300 radio stations, 800 television stations and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City with a total of 14 regional offices nationwide.