Local Impact. National Influence.

Political

Strategic Insights That Build Business

Katz Media Group is developing what we call "In-Time Insights" during the Primary Season with its “The Local Vote 2016” research initiative. Katz commissioned Nielsen to survey a representative sample of registered voters across 10 states in the weeks leading up to the Presidential primaries. Voter sentiments are then linked back to these respondents’ local Scarborough data, demographic profiles and media consumption patterns.

In our first wave of data we learned that between 31 and 33% of voters in Colorado, Texas and Virginia have yet to decide on a candidate (undecided) or are not sure if they are voting (turnout targets). Together, we’re calling these folks “The Opportunity Vote”. Our second wave of data identified distinct differences in how candidate supporters and Undecideds use media. You can get more “In-Time Insights” from our reports throughout the Primary season:

ROAD TO SUPER TUESDAY - RADIO INSIGHTS ▸
THE ROAD TO SUPER TUESDAY - TV INSIGHTS ▸

Published February 16, 2016
CANDIDATES IN FOCUS ▸

Published March 3, 2016
COURTING THE INDEPENDENT VOTE - RADIO INSIGHTS ▸
COURTING THE INDEPENDENT VOTE - TV INSIGHTS ▸

Published March 28, 2016
ISSUES IN FOCUS- RADIO INSIGHTS ▸
ISSUES IN FOCUS- TV INSIGHTS ▸

Published April 14, 2016
TV DRIVES POLITICAL ▸

Published July 25, 2016
BATTLEGROUND STATES IN FOCUS- RADIO INSIGHTS ▸

Published August 16, 2016

Candidates & Issues

Want to know where the candidates stand on issues? Katz is tracking candidate positions – from Presidential down to Congressional Races - on our Issue Tracker. We will update the list as we continue to monitor state primary voters.

KATZ ISSUE TRACKER ▸

Leadership

Shaunagh Guinness

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide.

Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

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