New Position Highlights Katz’s Dedication to Develop a Robust Portfolio of Video Solutions for Advertisers
New York, NY – October 21, 2021 – Katz Media Group, the nation’s largest media sales organization delivering dynamic advertising solutions and insights for brands and agencies, today announced Doug Pfaff has been promoted to President of Katz Digital Video, a division of Katz Media Group. He will continue reporting to Leo MacCourtney, President of Katz Television Group.
In his newly expanded role, Pfaff will lead digital video strategy and partnership integrations for Katz. He will also represent Katz in initiatives to improve brand safety and digital standards. With more than 25 years of media sales experience, Pfaff has helped develop and build Katz’s digital video solutions across a wide portfolio of OTT + LIVE streaming platforms. Under Pfaff’s leadership, Katz has launched three new exclusive marketplaces — Katz OTT, Katz Live and Katz News Network.
- Katz OTT is the largest independent provider of impressions in a unified ecosystem, reaching targeted viewers at scale, nationwide or by zip code, with transparent impression-level data.
- Katz Live is the first-ever live streaming marketplace with exclusive digital feeds of music, sports, e-sports and entertainment available to target audiences when and where they consume live media, including the NFL, NHL, PGA and MLB.
- Katz News Network is the largest aggregator of local TV news impressions, bringing together more than 700 stations across 192 DMAs as a scalable and effecting TV news network.
“As Katz continues to evolve along with the media landscape, we are thrilled to have Doug driving the expansion of our digital video portfolio to provide advertisers and agencies new opportunities to integrate their brands into content,” said Mark Gray, Chief Executive Officer of Katz Media Group.
“Doug brings a high level of digital expertise and in-depth knowledge of how digital video ecosystems operate, furthering Katz’s competitive advantage to help client’s growth in a platform world,” said Leo MacCourtney, President of Katz Television Group.
“Katz offers a best-in-class digital video portfolio with exclusive marketplaces that deliver scale and targetability,” said Doug Pfaff, President of Katz Digital Video. “I am excited to drive one-of-a-kind video solutions and continue to expand our offerings for Katz partners and their advertisers.”
Prior to joining Katz, Pfaff was a media buyer before moving into account executive positions at various companies, including Seltel, Telerep and Blair Television. At Blair, he was promoted to Vice President, Group Sales Manager and later to Vice President, Director of Sales. Pfaff then took a role as Vice President of National Advertising Sales at Home Team Sports, a Fox Sports Media Group division. He served in that role for seven years before being promoted to Regional Vice President of Home Team Sports.
About Katz Media Group:
Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,000 radio stations and over 700 television stations as well as hundreds of digital assets. As a trusted sales partner, Katz is dedicated to using the latest technology, data, and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City, with a total of 14 regional offices nationwide. For more information, visit us online at www.katzmedia.com.