Dedicated to Helping Brands Execute Data-Driven, Scalable Programmatic Digital Audio Campaigns
New York, NY – September 10, 2019 – Katz Media Group, the nation’s leading media sales organization, announced today the addition of Audiology by Katz, a new programmatic sales division for digital audio. Under Katz Digital, the new division and its programmatic digital audio marketplace was built with the mission to help advertisers and agencies leverage the power of audio to connect with consumers.
Audiology by Katz provides audio expertise in the programmatic space as well as access to a scalable, premium, and brand-safe digital audio marketplace. With programmatic inventory across 120+ connected devices and smart speakers, Audiology is integrated with top Demand Side Platforms (DSP) and is available in both self-service and managed-service capacities.
Katz’s new sales division will be led by David Krulewich, Senior Vice President of Programmatic Sales for Katz Digital. Krulewich brings over 10 years of programmatic and adtech experience to lead Katz’s tenured sales team. Krulewich will report to Scott Porretti, Executive Vice President of Katz Digital.
“The addition of Audiology is part of Katz’s ever-expanding position in the digital marketplace,” said Mark Gray, Chief Executive Officer of Katz Media Group. “This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”
“With digital audio now the number one form of mobile media consumption, no programmatic media campaign is complete without a digital audio component,” said Scott Porretti, Executive Vice President of Katz Digital. “Audiology by Katz gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns.”
About Katz Media Group:
Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,300 radio stations, 800 television stations, and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data, and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City with a total of 14 regional offices nationwide.