Katz Digital Increases Resources to Help Brands Execute Digital Audio Campaigns
New York, NY – September 24, 2019 – Katz Media Group, the nation’s leading media sales organization, announced today the continued expansion of its digital division, Katz Digital, to meet its ever-expanding position in the digital marketplace.
Effective immediately, Noel Goldman, Cortney Matern and Casey Meyers have been promoted to Senior Vice President, Regional Directors of Katz Digital. Emily Loudon has been promoted to Digital Business Operations Lead. All will report to Scott Porretti, Executive Vice President of Katz Digital.
As Regional Directors, Goldman, Matern, and Meyers will focus on evangelizing the power of audio with advertisers and agencies to drive and expand business within their regions. These tenured, key members of the Katz team each bring more than 15 years of innovative audio expertise, including cultivating key agency relationships as well as elevating results for partners and their advertisers through customized solutions.
Goldman is based out of the Los Angeles office and will manage the Western region. Matern is based out of the Dallas office and will cover the Southern region. Meyers is based out of the Chicago office and will manage the Midwest region.
In addition, Emily Loudon has been promoted to Digital Business Operations Lead. Loudon has been with Katz for more than six years serving in several roles, including Director of Digital Planning and Senior Sales Planner. In her new role, Loudon will closely oversee all internal planning and digital audio sales operations to ensure continued ease of execution for all partners.
“The interest and demand for audio solutions is growing, and we are evolving our offerings, structure and dedicating more resources to support Katz’s overall mission to increase revenue on behalf of our partners,” said Mark Gray, Chief Executive Officer of Katz Media Group.
“In their new roles, the Katz Digital team’s expertise and advocacy efforts will shine the spotlight on the power of audio to advertisers and agencies. Our goal is to capitalize and accelerate the momentum of audio growth for our partners,” said Scott Porretti, Executive Vice President of for Katz Digital.
As the digital audio sales arm, Katz Digital delivers both scale and targeting to the digital audio marketplace, working directly with national brands and agencies across the country to develop custom campaigns. Katz Digital can provide segment-specific, targeted audiences vertically and horizontally through the premium partners Katz represents and ad tech platforms.
Katz Digital also offers access to the newly announced programmatic audio division, Audiology by Katz, with a scalable, premium, and brand-safe digital audio marketplace across 120+ connected devices and smart speakers.
About Katz Media Group:
Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,300 radio stations, 800 television stations, and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data, and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City with a total of 14 regional offices nationwide.