Technology Transforms Streaming of Live Events Allowing Advertisers to Display Split-Screen TV Commercials
New York, NY – August 14, 2019 – Katz Media Group, the nation’s leading media sales organization, and Transmit.Live, the industry’s first live stream marketplace, announced today an exclusive sales partnership. Under the new agreement, Katz will be the exclusive sales representation partner of Transmit’s live premium inventory.
This partnership brings premium live video inventory to a market where it’s in short supply. With new split-screen ad formats, advertisers can integrate their message within live programming, such as sports, concerts, gaming events and entertainment. The split-screen ad formats are designed specifically to reach attentive viewers at scale and not disrupt the live video experience. Additionally, advertisers will be able to forecast and precision target live audiences with mass reach while receiving industry-standard measurement and real-time, programming-level reporting.
“Live streaming content consumption is exploding. Working with Transmit.Live enables Katz to align our partners with premium live content in a first-of-its-kind live streaming marketplace,” said Mark Gray, Chief Executive Officer of Katz Media Group. “In this unified ecosystem, brands can reach large addressable audiences at scale and in real-time, from a single point of entry.”
“We are thrilled to work with Katz as our exclusive sales partner,” said Scott Young CoFounder and COO, Transmit.Live. “By leveraging our software, Katz connects advertisers with a unique solution that dynamically integrates their message into relevant live programming, across all screens, without disrupting the live stream experience.”
About Katz Media Group:
Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,300 radio stations, 800 television stations, and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City with a total of 14 regional offices nationwide.
Transmit is the first and only live streaming video marketplace that connects the best of live sports, gaming, music and entertainment content with the world’s most premium brands. Transmit’s live video syndication platform enables content creators and rights holders to reach live audiences in the moment at scale while providing technology to brands that lets them easily forecast targeted audiences and buy relevant live video that aligns with their message. Transmit Live is based in New York City.