New York, NY – October 8, 2015 – Spotify today announced that it has selected Katz Radio Group, the largest radio representation company in America, as its exclusive audio sales representative for geo-targeted audio sales in the U.S., effective immediately. Beginning with Q4 2015 opportunities, Katz Radio Group’s digital division, Katz Digital, will offer Spotify geo-targeted audio solutions to advertisers and agencies nationwide.
With 44 million monthly uniques per Comscore, and the continued growth of the Free Ad Supported Tier in local U.S. markets, Spotify now pro-actively enters the geo-targeted audio marketplace via Katz, working with agencies and brands.
“Katz is the most respected national representation firm in the media business with leadership, audio expertise and access second to none,” said Brian Benedik, Global Head of Ad Sales, Spotify. “The addition of Katz’s digital audio network to the Spotify free monetization effort, will help drive incremental audio revenue and allow our Spotify direct sales team to focus efforts on brand partnerships, network audio and the digital ad community.”
“Adding Spotify to Katz’s digital audio network only further enhances Katz’s position as the largest aggregator of audio streams in the marketplace, reaching over 130 million monthly uniques. This new offering makes a compelling audio solution for connecting clients to consumers in an intimate, personal way,” said Scott Porretti, Senior Vice President, Katz Radio Group. “Our goal continues to be providing a one-stop destination for agencies, advertisers and our partners streaming audio needs. With Spotify’s strength, specifically across the top 10 U.S. markets, we now have the ability to combine the best of the nation’s broadcast streams with the fastest growing and most socially engaging music service in the marketplace.”
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$3bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
Further information on Spotify for Brands visit http://www.spotify.com/brands
About Katz Radio Group:
Katz Radio Group, representing over 3,000 radio stations and their digital platforms is the largest audio aggregator in the country and the leader in the industry. Katz Radio Group connects advertisers to consumers in every market to fulfill their business objectives, creating complete custom integrated audio solutions. Advertisers’ messages are easily delivered anytime, anywhere, any way to any target through the largest, and most intimate and effective, reach medium – Radio, with over 240 million weekly listeners. Katz Radio Group, a subsidiary of iHeartMedia, is headquartered in New York City with fourteen offices across the country.